Mexico City Graphics
- Client: Mexico City Hall
- Accolades: Finalist Project
- Role: Visual Identity Designer
- Contributions: Visual Identity · Art direction
Logo design · Icons design - Mexico City
- 2019
This project proposed a visual identity for Mexico City. It included the design of the main logotype—and some secondary logos—of the city, as well as a whole visual system that offered a unique and refreshed character to the capital.
The proposal aimed to reflect the diverse, layered, and evolving nature of Mexico City through a contemporary and approachable visual language. It considered both the symbolic weight of the city’s history and the need for clarity and adaptability in modern communication, especially across digital and urban platforms.
Outcome
The proposed identity resulted in a vivid and expressive system that offers a refreshed vision of a major global city. It brings together clarity, energy, and approachability—qualities intended to resonate with both locals and visitors.
By integrating different layers of the city's history, the proposal aimed to reflect the diversity and complexity of Mexico City. The system was designed to invite people to discover its cultural heritage, iconic landmarks, and lesser-known spaces through a cohesive and flexible visual language, carefully crafted to adapt across a wide range of applications—from signage and print to digital and urban settings. The project was selected as one of the finalists in the Mexico City Graphic Identity contest.
