Adwow
- Clients: Ryan Mulqueen & Shom Sen
- Program: Design for Startups by Shumka Centre
- Role: Visual designer
- Contributions: Visual strategy · Design research
Project management · UX/UI design - Vancouver, BC
- 2024
Adwow is a next-generation marketing agency that leverages the latest technology and powerful digital tools to create dynamic, data-driven advertising solutions. Its mission is to make high-quality, strategic marketing accessible to a wider range of clients—including startups and small businesses.
By combining efficiency, affordability, and professional-grade results, Adwow redefines how brands approach ad campaigns. Its work reflects a shift toward more agile, tech-savvy marketing that delivers measurable impact without requiring large-scale budgets.
Outcome
The result delivered a solid graphic system that establishes a strong foundation for the brand’s potential organic growth. A structured site architecture was developed to support intuitive navigation and allow seamless integration of future content.
The visual approach defined a cohesive look and feel for the web application interface, aligned with the brand’s innovative and accessible positioning. The design process included in-depth research—evaluating the existing product, mapping the user journey, building user personas, and developing wireframes and interactive prototypes to ensure a user-centered experience from concept to interface.
